VELA Arts – Brand Identity

I designed the brand identity and a simple website for VELA, an arts consultancy focused on bringing a welcoming, fresh, and energetic perspective to the industry. The visual system is rooted in a vibrant color palette—where a rich tomato red and contrasting lilac are grounded by muted ivory and mustard to capture the brand's unique energy. Because the name 'vela' means 'sails' in Latin, I developed a logo that incorporates an abstract sail shape to symbolize the harnessing of a client’s momentum. I focused on translating VELA's consultancy ethos into a tangible visual language, ensuring the bold color story and symbolic logo felt grounded and credible to their arts-industry clients. By balancing this spirited aesthetic with a clean, functional web presence, I helped establish a cohesive identity that effectively scales across digital and physical touchpoints.