Maegan Fidelino is a Toronto-based Art Director & Senior Designer specializing in brand identity, editorial systems, and visual storytelling.
With over a decade of experience, Maegan has built a career balancing high-prestige cultural projects with the rigor of large-scale retail systems. Her work ranges from leading the art direction for national, award-winning publications like Inuit Art Quarterly and Herizons to managing complex, high-volume design for major Canadian brands like President’s Choice.
As the Founding Editor of Ephemera Magazine, she developed a mastery of long-form storytelling and production management—skills she now applies to building intentional brand identities for creative consultancies, fashion labels, and independent ventures. Whether she is reimagining a legacy publication or establishing a new brand’s visual language, Maegan’s approach is defined by a blend of structural discipline and a modern, expressive aesthetic.
Selected Clients & Collaborators
Publishing
Inuit Art Quarterly, Annick Press, Herizons Magazine, Drawn & Quarterly, Ephemera Magazine, WORN Fashion Journal
Publishing
Inuit Art Quarterly, Annick Press, Herizons Magazine, Drawn & Quarterly, Ephemera Magazine, WORN Fashion Journal
Arts & Institutions
Art Museum at the University of Toronto, Global Affairs Canada Visual Art Collection, Vela Arts, Inuit Art Foundation
Art Museum at the University of Toronto, Global Affairs Canada Visual Art Collection, Vela Arts, Inuit Art Foundation
Retail & Lifestyle
YouTube/Google, Shopify, President’s Choice (Loblaw Companies Ltd.), Holt Renfrew, Hudson's Bay Company, Jenny Bird, Tuck Bedding, Easy Tiger
Features & Recognition
2025 Indigenous Media Awards — Winner: Best Layout (Inuit Art Quarterly)
Feels Zine — Published Work: "Body Love" Issue
Core Disciplines
Editorial & Publication Design
Art direction and comprehensive management of magazines, art books, and exhibition publications. Specializing in typographic pacing, cinematic layouts, and translating complex narratives into engaging editorial experiences for the arts and culture sector.
Art direction and comprehensive management of magazines, art books, and exhibition publications. Specializing in typographic pacing, cinematic layouts, and translating complex narratives into engaging editorial experiences for the arts and culture sector.
Brand Identity & Systems
Development of visual systems and logo marks for boutique lifestyle brands. Focused on scaling visual languages across all touchpoints—from branded editorial pieces and printed collateral to digital-first assets and retail environments.
Development of visual systems and logo marks for boutique lifestyle brands. Focused on scaling visual languages across all touchpoints—from branded editorial pieces and printed collateral to digital-first assets and retail environments.
Information Architecture & Production
Structuring complex product and exhibition data into elegant, functional tools. This includes the production of commercial catalogues, wholesale linesheets, and internal brand systems for commercial clients.
Get in touch: maeganfidelino@gmail.com