Her Name is Red Vintage – Brand Refresh

I partnered with Her Name is Red, a curated vintage business, to build a brand identity that felt as intentional as the collection itself. I developed a cohesive visual system that lived across a variety of touchpoints—from physical details like custom thank you cards and sandwich boards to digital assets like an Instagram event schedule and integrated email signatures. This project was an exercise in end-to-end brand building, ensuring that whether a customer saw a post on social or a sign on the sidewalk, the experience felt consistent, elevated, and authentic to the vintage spirit.