PC Holiday Insider's Report

Working with Globe Content Studio under the direction of Jeanine Brito, I designed the 2021 holiday edition of the iconic President’s Choice Insiders Report. The project involved reimagining the publication’s maximalist, information-dense heritage for a contemporary audience, taking direct inspiration from the original 1980s reports. My role was to balance a high volume of product information, recipes, and editorial recommendations within a cohesive, festive layout. I focused on translating the nostalgic charm of the legacy brand into a fresh, modern editorial framework that remained functional and easy to navigate. This project required strict adherence to PC’s brand standards while executing a large-scale, high-visibility publication seen by millions of Canadians.