Jenny Bird — FW18

I worked with Jenny Bird—both the brand and the person—on the creative direction for the Fall/Winter 2018 season. The design direction draws heavily from the collection's 'For the Love' jewelry pieces with an emphasis given to geometric shapes. In this role, I designed and executed 360-degree website assets, digital and print lookbooks, and a custom stencil-inspired wordmark specifically for the FW18 season. By partnering directly with the e-commerce and marketing teams, I ensured these seasonal assets were strictly aligned with brand strategy and optimized for high-volume digital launches.

2018

Photos of print collateral by Brandi Shields-McGee; campaign photography by Brent Goldsmith with styling by Rita Liefhebber and creative direction by Jenny Bird