VELA Arts – Brand Identity

I designed brand identity and a simple website for arts consultancy VELA. The ethos of VELA is welcoming, fresh and energetic, and this is reflected through the brand's colour palette: a rich tomato red and contrasting lilac are grounded in muted ivory and mustard. As the name "vela" means "sails" in Latin, the logo incorporates an abstract sail shape to symbolize the harnessing of a client's momentum.