The challenge of this project was to create a unique editorial publication that offered something new and interesting to the market. There are many fashion magazines already sitting in newsstands, but I chose to create an artistically driven style magazine. There is a lack of magazines with an emphasis on fashion that include smart, intelligent articles for real people.
I carefully designed the issue with a strong awareness of a smart, primarily young female adult target audience. I wrote a well-researched main article about the blazer, a classic fashion staple and developed a strong grid-system and visual aesthetic for the magazine.