The challenge of this project was creating a renewed identity for a festival or event. In creating a new visual identity for Toronto's Fashion Week, I chose to reflect an overall atmosphere of artistry, beauty and elegance. The design incorporates a sense of movement to showcase the chaos of a show through the use of forms and colour.
I used fine art elements as opposed to photography to create a unique approach to a fashion week's identity, presenting a new the sense of elegance.
The system is bilingual with French and English, and includes a poster, ticket, and event programme.